Demure

Demure by PROUD is a Woody Aromatic fragrance for men. This is a new fragrance. Demure was launched in 2025. Top notes are Pink Pepper, Lavender and Apple; middle notes are Violet Leaves, Clary Sage, Geranium and Plum; base notes are Cedarwood, Vetiver, Amber and Oak. A luminous and sophisticated scent that opens with the sparkling brightness of pink pepper, softened by the aromatic calm of lavender and the crisp juiciness of fresh apple. At its heart, the fragrance blooms with the elegant floral tones of geranium, balanced by the fruity richness of plum. Clary sage brings an herbal clarity, while violet leaves add a green, airy facet that lends depth and refinement. As the scent settles, it rests on a warm, earthy base where oakwood and vetiver intertwine with the dry strength of Virginia cedarwood. The composition is completed with the ambery glow of dry amber, leaving a lasting trail that is both woody and subtly sensual.