UP

UP by MEMORYMARK is a Floral Green fragrance for women and men. This is a new fragrance. UP was launched in 2025. Top notes are Mandarin, Grass and Pear; middle notes are Lily of the Valley, Green Tea and Jasmine; base notes are Hinoki, Peony and Soap. UP is a fragrance spray from MEMORYMARK built around a scene set at Tokyo Station's Marunouchi South Exit on March 24, 2019, at 7:32 a.m., where skyscrapers and fresh greenery create a contrasting urban backdrop. The composition opens with mandarin, pear, and grass, moves through green tea, lily of the valley, and jasmine, and finishes with peony, a soap accord, and hinoki, giving it a green, airy, gently floral character with a clean woody finish.