Marni

Marni by Marni is a Oriental Woody fragrance for women. Marni was launched in 2012. The nose behind this fragrance is Daniela Andrier. Top notes are Spices and Bergamot; middle notes are Rose Oil, Cardamom and Cinnamon; base notes are Incense, Patchouli, Cedar and Vetiver. The Italian fashion house Marni, led by designer Consuelo Castiglioni and in collaboration with Estée Lauder company, launched its first fragrance simply named Marni—the fragrance that reflects the discreet confidence of a woman. Consuelo Castiglioni explained to WWD: "The perfume reflects Marni’s fashion, certainly. Because it’s a perfume that’s quite individual, that doesn't evoke anything in particular. It’s for a woman who dresses for herself, who doesn't follow trends but is sophisticated and also maybe a little eccentric." To meet the need for innovative designer fragrances, Consuelo Castiglioni proposed a perfume formula that was developed for her in the past by Givaudan perfumer Daniela Andrier. The fragrance was unusual because the characteristics of most perfumes—floral and fruity notes—were avoided. This raw spicy-woody formula is now enriched with dark and intense rose oil and incense. Veronique Gabai-Pinsky, the president of the Aramis and Designer Fragrances section of Estée Lauder, describes the fragrance as "very modern and bold." The individuality of the brand is reflected in the design of the bottle as well, which is the memory of an old bottle that the designer found at flea market 20 years ago. "I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now. It isn't seasonal. I think this bottle reflects our concept — you want to keep it. It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion," said the designer. Marni fragrance is available as 30, 60 and 125 ml Eau de Parfum and a mini purse bottle that comes with a rag doll. The face of the advertising is Raquel Zimmermann and the photographer is Nick Knight.