JuJu

JuJu by Joots is a Oriental Floral fragrance for women. JuJu was launched in 2011. JuJu was created by Saul Klabin and George Salovich. Top notes are Geranium, Gardenia and Bergamot; middle notes are Vanille, Jasmine, Heliotrope and Neroli; base notes are Amber, Musk and Woodsy Notes. No celebrity or arcane concept; no artifice or artifact was needed for the inspiration of JuJu, a stunning new fragrance created by Klabin Fragrance perfumer, Saul Klabin and JOOTS’ creative director, George Salovich. Indeed, it was a real woman, someone unknown to the public, who was the muse for this exotic, yet pleasingly approachable, new scent. Just like the real JuJu, who is the epitome of grace, warmth and resplendent excitement and femininity, JuJu, the scent, evokes a haunting, pleasing joy that provides magical morphs for the senses in a most diplomatic yet mind-blowing way. Worn in daytime, its wearer exudes an enviable effortlessness; at close of day, upon her entrance, all stops for just a moment and only then does the evening truly begin! To understand the essence of JuJu, imagine twinkling eyes exuding rays of sunshine lilting over clear blue waters…eyes of grace and loveliness revealing the unmistakable glow of inner happiness. When a woman dons JuJu Eau de Parfum, its spell awakens the best of a perfect day, owing to its core of exotic tones of jasmine, heliotrope and neroli with vanilla bourbon notes. The formula’s top elements of bergamot, rose geranium and tropical gardenia fairly dance above the heart of the scent leaving a wistful question in the heads of those who remain behind: “Who was that woman?” She who wears this memorably fetching fragrance is the one for whom all heads turn. Complementing its previously mentioned notes, JuJu has a soothing, comfortable base of warm woods, amber and white musk that temper the floral hues to provide an underlying layer of sensuality and inner peace. When a woman wears JuJu, there is a distinct sense that this is a person of substance; one to know, to embrace—one to ever remember... In short, the living JuJu is enchanting, emanating a certain sunshine quality that lights up whatever space she occupies, day or night. JuJu Eau de Parfum promises this same attraction, ensuing glow, and lasting impression. The JuJu customer feels bathed in classic beauty with just the right hint of fragility. To this end is the stunning packaging and the extremely feminine frosted sphere bottle, designed by Rick Kelly at Keldesign and sculpted by George Glasenhardt, depicting a delicate sculpture of a lady with head turned ever so coyly. The resulting impression is evocative of fine glass art filled with an infectious, intoxicating elixir. JuJu Eau de Parfum is available in two sizes: 1.1 oz. and 3.4 oz., respectively. This was determined to be the most appropriate approach for making accessible this fascinating new fragrance to all women who are seeking to leave an alluring and sensual memory in the minds of those they encounter. Now, when the inquiry is posed: “Who was that woman?,” the answer can be the name of every lady who holds the lovely bottle in her hand and chooses to use its potion to charm the gods—and the people—around her. Ah, JuJu…