Smoke

Smoke by Jil Sander is a Woody fragrance for women and men. This is a new fragrance. Smoke was launched in 2025. The nose behind this fragrance is Bérénice Watteau. Top note is elemi; middle notes are Aldehydes and Cedarwood; base note is Cade oil. Clear-cut. The first Jil Sander fragrance collection fuses botany and technology in six minimalist, unisex formulas in which the olfactory marks of aldehydes cut across key natural ingredients, giving every fragrance unique shapes and volumes. The leading idea was to change perspective and recalibrate traditional proportions, creating radical compositions that use only the essential: the fragrance, infused with 3 key natural ingredients, the synthetic molecules of aldehydes, alcohol from upcycled carbon emissions, and water. Reaching the highest degree of olfactory clarity and expression. Fragrances created with the best technologies at our disposal to evoke the profound resonances between mother nature and human nature, and express our deepest emotions. COLLECTION INSPIRATION Your invisible self. As an olfactory translation of Jil Sander’s design codes, the Olfactory Series 1 set individuality front and center. It balances intimacy and presence, feminine and masculine, day and night, humanity, nature, and technology. With awareness and care, and a sheer dedication to quality and innovation. At Jil Sander precious details are sometimes hidden; intended for the wearer only. The interior of a garment, or the finish of the inside of a bracelet, are as important as the exterior, as what is shown. Who does not remember, and wear, something for its smell or touch, rather than for the way it looks? When someone leaves a room, their fragrance remains. It is a point of contact on a different, intuitive level. In a moment, it can bring us back to an environment, an image, a sound, a word, to something forgotten. Desires, perfumes to perceive ourselves differently - with a subtle strength all on their own. OLFACTORY SIGNATURE The fragrances were designed by five of the most talented emerging and established international perfumers under the guidance of Jil Sander’s Creative Directors, Lucie and Luke Meier. Their shared vision was to elevate the quotidian into aesthetic experiences, attaining the highest expressive qualities through the fascination of personal memories, epiphanies from life in nature or in familiar environments, places and things. With complete creative freedom and the idea of offering customers surprising and significant experiences. The ensuing formulas are characterized by the radical olfactory signature of aldehydes - sparks of light flashing through the fragrances, that amplify the key notes and the harmonics of the main ingredients, and give to every natural material the right exposure and new ways of expression. Ingeniously simple, they generate vertical, unexpected yet comfortable fragrances, devoid of anything incidental. An advanced approach to composition that does enhance through subtraction and specific accents; through clear-cut compositions in which the immediacy of the results hides the complexity of the creative process. As the fragrances are formulated using only alcohol, water, and fragrance, they can change color over time, without their olfactory quality being affected. The depth of the woody, decidedly smoky, spicy notes of upcycled Cedarwood, Cade from Spain, and CO2 extracted Elemi, is cut by the clean, vertical strokes of the aldehydes. An interplay of shadows and lights, heat, and coldness, refined by fresh laundry notes and traversed by Oud facets. The smell of clothes drying near a fireplace. Jil Sander Smoke is equally dry and enveloping, masculine and feminine, enigmatic and bright.