24hrs in a Bottle

24hrs in a Bottle by itā is a Woody Aromatic fragrance for women and men. 24hrs in a Bottle was launched in 2023. The nose behind this fragrance is Alex Jia. Top notes are Guaiac Wood, Geranium, Caraway, Ginseng and Basil; middle notes are Rosemary, Citrus, Sage and Iris; base notes are Agarwood, Benzoin, Oakmoss, Vetiver, Cedar and Musk. 24hrs in a Bottle by itā is a 2023 fragrance for women and men created by Alex Jia. The composition opens with guaiac wood, basil, geranium, caraway, and ginseng, developing into a heart of sage, citrus, iris, and rosemary, before settling into a base of vetiver, agarwood, cedar, benzoin, oakmoss, and musk. Its accompanying concept reflects the cycle of a full day, from waking and daily movement through the city to returning home and sleep.