Ayati

Ayati by Effa is a Floral fragrance for women and men. This is a new fragrance. Ayati was launched in 2025. The nose behind this fragrance is Shadi Samra. Top note is Bulgarian Rose; middle notes are Taif Rose and Jasmine; base notes are Indian Oud and White Musk. Ayati by Effa is a heartfelt fragrance created by Effa AlDabbagh to share her childhood memories in Taif, Saudi Arabia, with her daughter Ayah. Blending Taif rose oil, oud, and musk, it evokes the warmth of Eid celebrations, the scent of perfumed garments, and the joy of family traditions, honoring love and heritage in every essence.