Ishraaq

Ishraaq by Al Shareef Oudh is a fragrance for women and men. Ishraaq was launched in 2021. The nose behind this fragrance is Al Shareef Jawed. Top notes are Cardamom, Rose and Ylang-Ylang; middle notes are Spices, Ambergris, Myrrh, Musk and Choya Loban; base notes are Agarwood (Oud), Indian Oud, Resins, Leather, Vetiver and Cedar. Perfumery is supported by varying philosophies in different cultures. In our tradition, perfumery is all about celebrating the raw ingredients, the wonders of nature. Our vision is to refine these raw ingredients to elevate them to an astonishing olfactory state. The purpose of the art of perfumery is to reveal new horizons by composing fragrances that aid man and fortify his heart. Traditionally our canvas for capturing this art has been oils….today we present this art in the Parfum form. This exclusive Parfum trio by Al Shareef are no ordinary fragrances. Exhausting over two years of artistic labour in their composition, we have meticulously composed them from their basic building blocks; grinding, distilling, macerating, tincturing and curing, conducting each step with love and attention and remaining true to our perfumery philosophy – celebrating the raw ingredients. Here we will provide a brief snippet on each: ISHRAAQ From the Arabic word for rise. There are many nuances and shades of wild that resonate within the core of our existence. As humans our souls are silently connected to the wild around us; the chirping of birds, the song of crickets and the jagged splashes of waves crashing against the shore line…The wilderness is an orchestra our soul is intrinsically tuned to – its crescendo pure and freeing. Ishraaq celebrates nature’s wild ingredients utilising age old methods in a manner not experienced in modern times, giving rise to an exhilarating olfactory experience.